Reading materials for building a digital media startup


I often look to the Internet for inspiration and information for starting a company. Now that I am starting a software/web company, I find the online resource indispensable and relevant to my endeavor. So I have compiled a list of relevant online articles and blog posts that I read and have provided some value to me in starting and building a digital media startup. Here’s the list:

Entrepreneurship Wisdom and Advice

Ideas

Strategy and Framework

Competition

Product Design

  • Minimum Viable Product (MVP) – Nivi, Venture Hacks (Recommended)
    Intro to minimum viable product, a strategy for a rapid development and release of a product or feature to help validate product and market assumptions. A follow-up to this post includes real world examples of MVP.
  • Minimum Desirable Product (MDP) – Andrew Chen (Recommended)
    One criticism of Minimum Viable Product (MVP) is that the framework helps answers questions about a startup from a business perspective. A variant of MVP, calls Minimum Desirable Product (MDP) looks at the startup from a usability and user perspective. Great read if you are committed to creating an insanely great product experience. Here’s a follow-up to the post (with slides included).
  • Design Tips for Startups – Thomas Petersen
    Great design tips for web startups.

Product Development and Management

Business Model

Sales and Marketing

Leadership, People, and Culture

Funding and Pitching

I also want to give a shout-out to Stanley Tang. While compiling this list, I constantly referred to his blog post: 256 Must-Read Content for All Tech Entrepreneurs. It’s a great resource.